The Affiliate Marketers Corner

Hello all,
Sorry for the gap since the last entry…I’ve been quite busy lately. Things have been moving along with my video sites. I have them all finished but am working on the marketing end of things now. It is time consuming but I think it will be worth it in the end. As promised, I’ll keep you posted concerning how well or not things are going with my whole video sites project.

Once I start generating some traffic and income from them I will take some time to explain what I did and how I did it. I don’t want to write about that yet because if something needs changed along the way, I won’t have to back-track and explain what, how and why things were changed. I just want to give a summary as an overview once I have everything in place. Thanks for staying tuned.

Today I wanted to discuss how to implement keywords into your marketing plan. Keywords are at the tip of the iceberg in the scheme of things. Without them, your site is sure to fail. If you select the right combination, you can expect to generate a nice flow of traffic to your site.

Keyword research can be performed for free by logging into a Google account and visiting: https://adwords.google.com/select/KeywordToolExternal

There are others, dozens to be truthful, but google is the one that uses the actual keywords that users are typing into the google search engine…plus, it’s free.

Most struggle with selecting the right keywords to use. I want to help clear up something that is a stumbling block for everyone when they are starting out. Newbies always want to start out using the same keyword and simply adding words to them. For example, let’s say you wanted to promote a site that offers information about dog training. Well, You could begin by typing “dog training” into the keyword tool and you would end up with a long list that suggests:

dog training
dog training course
boxer dog training
dog obedience training
dog training schools
etc.

Do you see the pattern? All they do is add a word to your search terms. These types of keywords build your list deep but not wide. Building a list by simply changing or adding a word to your primary subject can cause you to repeat the keyword multiple times and get missed in the searches that don’t include your key term “dog training”.

To build your list wide, use keywords that relate to your subject. Try words like:

dog training
dog behavior
pet obedience school
preventing dog aggression
pet training
animal behavior academy
etc.

By changing it up a bit you are using a wider net to capture traffic that may have been missed by simply using the words “dog training” throughout your site.

Once you have your keywords selected, add them to your site within the meta tag area. You can also add them through the text of your site to give it a boost. Without the proper keywords, your site gets lost in the back alleys of the internet. keywords are necessary elements that pulls you into sight through the search engines. Keep at it and mix it up a bit. If you feel there isn’t enough traffic going to your site and you’ve been promoting the heck out of it, your keywords may need a little tweaking.

Keep promoting and be diligent with it. Good luck and I’ll see everyone in the next post.